Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Using Facebook to Help Build an Entrepreneur’s Brand
I believe Facebook can help build the brand of an entrepreneur, while also be useful as a way for an entrepreneur to stay in touch with friends, family, and even co-workers/business partners. Here are a couple of tips an entrepreneur can use to help build their brand on Facebook: Build your brand on Facebook 1. Maintain a limited profile Facebook allows you to add new friends to a limited profile or your general profile. I believe this is very valuable, as it allows you to add... |
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Personal Branding Interview: Paul Sullivan
Today, I spoke to Paul Sullivan, who writes the Wealth Matters column for The New York Times, and is the author of Clutch: Why Some People Excel Under Pressure and Others Don’t. In this interview, Paul talks about what it means to be a clutch player in business, goes through some clutch scenarios, and more. How did you come up with the name and idea for CLUTCH? As a kid, I desperately wanted to be clutch in any of the dozens of golf tournaments I played in. Golf was the... |
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Facebook Places and Your Brand
Now that Facebook has decided to one-up Foursquare and other location-based platforms I thought it might be useful to think about what Facebook Places means for a brand. By now any social media savvy person knows the do’s and don’ts of checking in (if not, see my previous article here). There are some game changes that have come along with Facebook Places that matter to your brand. Game changers that matter You’re not always in control Other people can check you into places.... |
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What Type of Twitter User Are You?
After reading Chris Brogan’s 50 Power Twitter Tips I started really thinking about how people are using Twitter. The tips are insightful and should be read by everyone who using, thinking about using, and obsessing over Twitter. While most of the tips Chris covers are included in my book, Twitter Marketing for Dummies, it is important to point out a few more things and maybe… ask some questions! How people use Twitter Below are questions outlining the ways that you... |
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Personal Branding Interview: Cathy Benko
Today, I spoke to Cathy Benko, who is the Vice Chairman and Chief Talent Officer at Deloitte LLP, and the co-author of The Corporate Lattice: Achieving High Performance in the Changing World of Work. In this interview, Cathy talks about the changing workforce, what the corporate lattice is, how to establish your personal brand when you enter the workforce, and more. How has the workplace/workforce changed since you took you first job at Deloitte? Where do I start (without completely... |
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Are You “Paralyzed by Potential?” Get Over It!
Many potential authors remain potential authors not because they don’t have ideas or can’t write, but because they’re paralyzed by potential; they never write a personal brand building book because they are so trapped by what they could write that they never get started and finish their book. When you’re trapped by potential, you never move beyond the the idea stage; each time you start to write, your attention wanders as new ideas appear. Progress grinds... |
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5 Little-Known Factors Could Affect Your Personal Brand
Although it’s a constant uphill battle to build your brand, destroying or severely damaging it is scarily easy. In that vein, you’ll want to stay away from the following practices: Appearing Unfocused You might have multiple interests or passions. Think about which is the most important or most developed to focus your brand around. It can be confusing to others for you to be an expert in two or three completely different fields. What about your brand?... |
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Personal Branding Interview: Nick Friedman
Today, I spoke to Nick Friedman, who is the President and Co-Founder of COLLEGE HUNKS HAULING JUNK, the largest and fastest growing US-Based Junk Removal Franchise Opportunity. He recently co-authored his first book called Effortless Entrepreneur: Work Smart, Play Hard, Make Millions. In this interview, Nick talks about his new book, what it means to be an effortless entrepreneur, franchising, and more. Is there really such thing as an Effortless Entrepreneur? Don’t you... |
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Personal Brands: Your Amazing Race
Have you joined the rat race? Are you spending your days chasing other people’s goals, working other people’s hours, living someone else’s life? Do your credit card debts or student loans or both; now define what you do and how much you do it for? Or is it some other obligation, like simply earning a living to gain back some dignity after returning home to the parents you once left with hopeful abandon? Have you stacked up a bunch of mindless diversions or substances or... |
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10 Reasons Why YOU Should Care About Personal Branding
The demand for personal branding is increasing faster than I can type this post. Many of the reasons why you should build your personal brand have been discussed on this blog, including global competition, online presence management, and the need to stand out. The global population, from India to Malaysia, has been buzzing about the topic, yet it has become less of a buzz word and more “common speech.” Our brands are going to be seen everywhere that people are searching,... |
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Personal Branding Interview: Tamara Keith
Today, I spoke to Tamara Keith, who joined NPR in 2009 as NPR’s newest business reporter, covering the latest trends in housing and consumer spending to new developments in the ongoing financial crisis. She also hosts and produces “B-Side Radio,” an hour-long public radio magazine and podcast. In this interview, Tamara talks about how she got her job, why she started her website for her personal brand, and more. How did you get your cool job at NPR as a reporter? The... |
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A Cup of Coffee to Reputation Management
Google never forgets. This can be a benefit or detriment to you, depending on what you’ve put online (or what others have put online about you) thus far. Negative content can range from news stories, blog posts or comments, and lawsuits that appear in search results all the way to compromising pictures or content on a Facebook profile. Whatever the outlet, this is your online reputation we’re talking about – which is often the only representation of you that potential... |
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Does Your Phone Matter for Your Brand?
According to a new survey, iPhone users are more sexually active than BlackBerry and Android phone users. Did you think about what phone you have? Me too. I don’t think this study is actually valid, but it got me thinking about what your phone says about you. Before the rise of smart phones I don’t think this really mattered for your brand. A phone was a phone, unless you were one of those early adopters who always got the latest and greatest and were known for that. I’ve... |
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Personal Branding Interview: Jim Kouzes
Today, I spoke to Jim Kouzes, who is the one million copy bestselling author of The Leadership Challenge, and author of his latest book The Truth about Leadership: The No-fads, Heart-of-the-Matter Facts You Need to Know. In this interview, Jim talks about the myths of leadership, proven leadership practices, and more. What are some myths about leadership that you hear all the time? As technologically advanced as our world is, there still persists an insidious myth that leadership... |
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5 Reasons Your Brand Should Live Outside of Your Company
My topic last week of logos for personal brands opened up a discussion about how to establish your personal brand in relation to the company you work for. If you’re a business owner these two elements are much more intertwined than the average worker bee out there, but for the average worker here are some ways to decipher the differences between your personal brand and your company’s brand. Your brand – your company brand 1) Focus on what you do for the company rather... |
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The Truth about Acting, Marketing, and Personal Branding
I have noticed recently that marketing, acting, and personal branding are intertwined in many different ways. The two seemingly different careers (or strategies) embrace similar goals. All three are in the business of storytelling, true or false? 1. Marketing is an integrated process by which companies create interest in a product or service. 3. Personal branding is an integrated process by which an individual defines a unique quality and experience to build their brand. 2.... |
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Personal Branding Interview: Zac Bissonnette
Today, I spoke to Zac Bissonnette, whowrites about personal finance for DailyFinance.com, and is hte author of Debt-Free U: How I Paid for an Outstanding College Education Without Loans, Scholarships, or Mooching off My Parents. In this interview, Zac talks about his book, why a brand name education might not be the best solution, and more. Why did you decide to write Debt-Free U? Why now? I wrote Debt-Free U because I believe that student loans are the next great consumer financial... |
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Lessons From a Year of Personal Branding Blog Posts
I’d like to share some of the lessons I’ve learned from a year of posting on Dan’s Personal Branding blog. A little over a year ago, on August 5, 2009, I posted my first post, the 11 Biggest Mistakes Made by First-Time Authors. My goal in sharing the following is to encourage you to post more frequently on your blog and to look beyond your own blog and consider posting as a guest on other blogs in your field. What I’ve learned (or, re-learned) Deadlines... |
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Personal Branding Interview: Mary C. Gentile
Today, I spoke to Mary C. Gentile, who is a Senior Research Scholar at Babson College and author of Giving Voice To Values: How To Speak Your Mind When You Know What’s Right. In this interview, Mary talks about brand integrity, the benefits of having a personal brand, personal branding risks, and more. What do you mean by “Brand Integrity”? Usually when people talk about “brand integrity“, they are talking about creating and maintaining a product... |
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HOW TO: Maintain Consistency Across Branding Channels
There’s no doubt that you have a lot of branding opportunity on the Internet today. With every newly released social networking or blogging site comes another way to brand yourself to this new audience. Just like a company’s brand needs to be consistent, so does your personal brand. A problem some people may have is that they sign up for a new profile and don’t keep their profile congruent with the others they already have. Not only is this confusing for an outsider, but... |