Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Personal Branding Interview: Ryan Healy
Today, I spoke to Ryan Healy, who is the COO and Co-Founder of Brazen Careerist (A site that I partner with). Ryan, along with co-founders Penelope Trunk and Ryan Paugh, just launched their newest feature, Social Resumes. I filled mine out today, and I have to say that it’s a very interesting concept. Their Social Resumes allow you to organize the important ideas that you are already sharing online and give people a clear place to show what their personal brand is all... |
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Personal Brands: Have Unrealistic Expectations
I just plunked down a sizeable portion of my total net worth, investing it with someone I believe in. He’s a first time entrepreneur, except for being the helpful, handy neighbor boy while he was growing up. Among his credentials is this: no one has ever handed him anything – he’s always earned his way. And, by the way, he doesn’t have a clue what a personal brand is, whether he has one or what it could be. The relentless brand Long ago he created his company’s name... |
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Fake It Till You Make It?
The old saying is that you need to “fake it before you make it.” Do you believe this is even possible in the social media world? Between online and offline connections, don’t you think that people will end up revealing the real brand you anyways? First impressions, and how people are perceived in general, have changed so much in the past few years, that it’s harder to promote yourself as a confident person, when someone might video you or greet you in a... |
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What Have You Done Today to Win Iowa?
“Focus is bringing everything you have to what you want and cutting off everything else.”~ Mary Wells Lawrence, Advertising Legend I’m reading David Plouffe’s book The Audacity to Win. If you haven’t read it yet, Plouffe was Obama’s campaign manager in his race to the White House, and the book is a fascinating chronicle of the journey. Your personal audacious goal While I still have a few chapters left (I think I know how it ends), I’ve read enough to know the book... |
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Setting Goals and Your Personal Brand
I recently spoke at Boston University’s 2010 PRSSA Regional Activity, PR Advanced: Brand Yourself. My presentation was titled, “8 Ways to Create & Maintain Your Personal Brand.” A lot of what I discussed I’ve written about on the Personal Branding Blog in some fashion or another. (I even encouraged everyone to subscribe!) When I reached step 8 (create a plan), I talked about setting goals. I’m a huge believer in planning overall and setting goals in particular.... |
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Personal Branding Interview: Glen Allsopp
Today, I spoke to Glen Allsopp, who built his first website at the age of 15. He currently blogs at ViperChill.com. In this interview, Glen talks about how he became successful at an early age, how he was able to leave a job that he wasn’t passionate about, his personal branding strategy, and more. You’ve been quite successful at a very young age — are people often surprised by that? How do you respond to their questioning? Always. As I travel a lot and meet... |
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Content Management Tips for Personal Branding
Content management doesn’t sound very exciting, but content management is not an option if you want to build your personal brand as a high-visibility subject area expert. The following tips will help you create a content management system–an easy way to consistently plan, produce, and track your book and marketing content. Using a content management system to plan and track your ideas will save you great amounts of time and improve the quality of your writing. Content... |
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Twitter Personal Branding Q + A #5
Responses to recent tweets made recently by people about personal branding. Lyndsay Siegel, @Siegels, asked: do you think it’s important for everyone to have a personal brand? Jacob Share, @jacobshare: Whether they like it or not, everyone has a personal brand. Most people don’t give any attention to their brand, and it shows- at best, they’re not getting as much benefit as they could be; at worst, their branding is unfocused to the point that they leave a wrong... |
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5 Things I Have Learned As a Generation Y Business Owner
Almost three years. THREE YEARS! It has almost been three years since my company drove a stake into the ground in Indianapolis and Oklahoma City. It is funny to look back on the process and change the business has gone through. From working out of an apartment to moving into offices, hiring employees, speaking through the mid-west, and venturing into new markets… it has been a whirlwind ride. What have I learned? Happy anniversary! Good question. I have been asking myself... |
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Personal Branding Interview: Heather Huhman
Today, I spoke to Heather Huhman, who is the founder & president of Come Recommended, a contributor to this blog, and author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle. In this interview, Heather talks about the obstacle that most entry-level candidates face, what companies are looking for in candidates, some personal branding and networking tips, and mistakes entry-level professionals are making. What are the biggest problems entry-level candidates... |
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Brand-Yourself.com Launches Platform to Manage Your Personal Brand Online
As the Wednesday columnist for Personal Branding Blog, I’m excited to announce my team and I just officially launched Brand-Yourself.com, a new platform that demystifies the process of building your personal brand using social media. In honor of you and the loyal personal branding community here, we’re giving away 100 free extended free trials if you sign up with the promo code “DanSchawbel” – you can sign up here. The rapid rise of social technologies... |
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Personal Branding Interview: Donald Asher
Today, I spoke to Donald Asher, who is the author of How to Get Any Job, a national speaker on careers, and a contributor to the Wall Street Journal, MSN Encarta, and USAirways Magazine. Donald talks about his top ways to get a job, if it’s possible to get a job without using the internet, how to stand out in the MBA admissions process, and more. What are your top three ways not to get a job right now? Dan, I’d have to say, one, looking for work online only, two, being negative or bitter... |
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Personal Brands: How to Think Your Way to Fortune and Fame
Would you drop out (or drop in) to think for a living? How about for $90,000 over 6 months? That would cover your stint as an “entrepreneur in residence” aka EIR. This job does exist. In fact a legion of companies with EIR positions compete for people who think of great ideas. Silicon Valley’s most prestigious venture capital companies and some large corporations as well sponsor this warm and nurturing – and highly connected – life. Are you an idea maker? What exactly does the job description... |
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Personal Branding Interview: Harrison Monarth
Today, I spoke to Harrison Monarth, who is the New York Times bestselling co-author of The Confident Speaker, and his latest book is called Executive Presence: The Art of Commanding Respect Like a CEO. In this interview, Harrison talks about the natural laws of perception, why professionals should care about social intelligence, highlights some core communication strategies and more. How do the natural laws of perception affect the way we’re perceived in business? While we all take the data... |
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Treat Your Career Like a Labyrinth Not a Ladder
Our school system teaches all of us to fit in. We go to high school to prepare for college, just like the army trains in boot camp before landing on the battlefield. College is supposed to educate, prepare and guide us into a corporate job. Entry-level corporate workers are instructed on how to climb the corporate ladder to have a successful career. From the water boy or girl, to the cubicle warrior, to an office and finally, a private jet, or so we’re told. This system is completely broken... |
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Creating Your Personal Vision Statement
How well do you know your personal brand? If you can’t sum it up in a sentence, my guess is that you don’t know it well enough. Yes, I understand this is difficult. Take charge of your future It’s so tough, in fact, that most people spend a lifetime searching for what they’re “about”, but never quite get it defined enough to take action. If this describes you, I can guarantee you one thing: You will never live up to your highest potential. Instead, your days will turn into weeks that... |
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Your Brand and Public Performance
For three years, I’ve had a spot on our local CBS station as the local “go to” person for questions about branding, marketing and business. In addition to that Thursday morning spot, any time they need a snippet of information, a quote or a comment, the local media comes to me first. This has translated into statewide and even national recognition as well as articles in national publications such as Entrepreneur Magazine. This didn’t happen by accident. Here’s what you can... |
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Personal Branding Interview: Ella Bell
Today, I spoke to Ella Bell, who is an associate professor of business administration at the Tuck School of Business at Dartmouth University, and author of Career GPS. In this interview, Ella talks about the new corporate ladder, the challenges people have as they try to climb the corporate ladder, whether you should quit a job you’re not passionate about, and the discusses some important career lessons. What is the new corporate landscape? How is it different than ten years ago? The new... |
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The Personal Branding Inflection Point
Have you ever wondered what the job marketplace will look like a few years from now? It is intriguing to think about because we have arrived at a huge inflection point in the marketplace for businesses, entrepreneurs, careers, and jobs. I like to think of inflection points as points in time when everything changes. Things that used to work great, simply just don’t work anymore, or are not as effective as they used to be. Individual power When you think of it like this, it’s pretty... |
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What Are Your Writing Goals for March?
As the second month of 2010 fades into the background, it’s time to evaluate the progress you’ve made writing your personal branding book during February and review your writing commitments for March. Months have a way of disappearing without visible progress on your book. The best way to make sure that you make consistent progress on your book is to cultivate the twin habits of: Tracking your progress at the end of each month. Creating deadlines for finishing specific tasks for the... |