Personal Branding Blog
Your #1 source for Personal Branding online. Learn how to discover, create and maintain your brand throughout it's lifecycle. Through multimedia, articles and sources from the most unique brands in the world, you will have the resources needed to be successful.
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Become a Career Renegade Instead of Being Depressed at Work
Today, I spoke with Jonathan Fields, who is an author, blogger and much more. He just launched his new blog based on his “Career Renegade” book today, in addition to an incredible new eBook called “The Fire Fly Manifesto.” The purpose of this interview is to inspire you to start doing work you love, instead of being part of the status quo, dreading each day of work. We’re not saying to quit your job, but we are telling you (begging you) to get on a career path,... |
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Magic Johnson Reinvents His Brand From Basketball to Business
Branding Magic Johnson When I think of Magic Johnson, the following words come to mind: Lakers - He took the Lakers NBA team to many championships. Basketball - He played basketball for most of his life. HIV - While playing basketball he was diagnosed with HIV. Philanthropy - He founded the The Magic Johnson Foundation. How would you brand Magic Johnson? Magic reinvents his brand Before - basketball player After winning a championship in high school and college, he was selected 1st in the 1979... |
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Personal Brands Are More Successful in Diverse Teams
Today, I spoke with Scott E. Page, who is a professor at Michigan and is extremely knowledgeable when it comes to diversity. For the benefit of my blog readers, I asked Scott a lot of questions on how diversity in teams is crucial to building a strong personal brand. One of the main conclusions you’ll see is that if you supplement your skills with a diverse team, you will be able to solve problems faster and smarter. Scott, what is the real power in diversity? I think everyone recognizes... |
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The Top 5 Ways to Brand Yourself Inside Your Company
Lately, there has been a raging battle, where people have lashed out at personal branding. First, we heard from Geoff Livingston (a friend), who says “I don’t care about your personal brand.” There were a lot of comments on that blog for and against personal branding. Then, Mitch Joel, a personal branding advocate chimed in, telling people that they need to care more about their personal brand. Finally, Pete Kistler, an up-and-coming personal branding evangelist, summarized... |
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Exclusive Interview with Marketing Pioneer David Aaker
Today, I spoke with marketing pioneer, David Aaker, about his new book “Spanning Silos.” The main idea we talk about is how silos are impediments to great marketing. Silos isolate people, ideas and creatvity and by making it a corporate wide issue, companies can become more successful. Innovation is the key these days and when it comes to personal branding, you want to be in a creative environment, where you can interact (network) with as many as your coworkers as possible. ... |
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Your Personal Brand is Public on Facebook PERIOD
Subscribe to my podcast series Public search listings - past I was going to blog about this a long time ago, but I found a recent post on the Inside Facebook blog that pushed me to do this one. What a lot of people don’t know is that when you search for someone’s name in Google, their Facebook page will most likely be in the top 10-20 results. Before today, clicking on someone’s Facebook profile result would give you their name, picture, network and avatars of five of their... |
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Unlocking Personal Branding Secrets on Second Life and MySpace
Today, I spoke with Sean Percival, who has written a book on MySpace and Second Life, both of which we haven’t discussed on this blog. I don’t use either of them, so I can’t give you advice, but Sean certainly can. From this conversation, you’ll notice that these social networks work better for some people, rather than others. Your best bet is to join the social networks you are comfortable with and where your friends already are. Sean, even though there are thousands... |
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Personal Branding and the Perils of Word of Mouth Marketing
A brand name is destroyed I went back to visit some college friends a few days ago and my friend introduced me to this decent looking girl. She was very friendly and cool. About an hour into the conversation, my good friend pulled me aside and told me (word of mouth) of her bad reputation as a “slut.” By hearing this, I looked at this girl in a different way because WOM influenced my perception of her. It turns out that you can visually see this girls reputation eroding online,... |
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Are Personal Brands Protected on Social Networks?
Today, I spoke with Larry Magid, who has been in the media for years and has published various books on internet safety. In this interview, we focus on the importance of protecting our online identities on social networks. I’m not much of a fan of MySpace, but if you’re on that social network, pay very close attention to this post. Larry, are social networks safe for anyone these days? I just read an article about how a woman was putting up bad Facebook status messages about her... |
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College Students Require Personal Branding Classes
One of my visions is to have a “personal branding class” in every college and university in the world. It is my hope that my book will become the text book. I look at college students right now and feel sorry for many of them, who haven’t gained knowledge in branding. They are all at a severe disadvantage in a market where over 760,000 jobs have been lost and the job growth rate for 09′ graduates is only at 1.3%. Aside from the economy (I don’t want to play it... |
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Communicate Your Personal Brand Effectively or Suffer
Today, I spoke with Holly Weeks, who is a Harvard University professor, as well as an author and writer. She studies and writes about how people communicate in the workplace and, more or less, in general. I think the most important skill is communication, through writing or between people. Think of all the emails you send and respond to on a daily basis. Also, consider how many times you’re on your cell phone and writing a blog post. You need to learn how to deal with other people... |
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The Road to Me 2.0: Be the Commander of Your Career
Subscribe to my podcast series I’ve been patiently waiting for months to tell you my main message in Me 2.0: Build a Powerful Brand to Achieve Career Success. I’ll be speaking about this message for the rest of my life and it flows throughout my entire book, as well as all my forthcoming presentations. The message is plain and simple: In order to be successful in the new world of work, you have to be the commander of your career. I want to take time today to discuss what a commander... |
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Life is One Big Pitch So You Better Start Practicing It
Today, I spoke with Francisco Dao, who is a well-known businessman, writer for Fast Company and Inc., as well as someone who dedicates most of his life to help people understand how to create successful pitches (elevator pitches). As a brand, it is necessary to learn how to convey your message to your audience because you only get one chance. Francisco shares his method for creating a winning pitch, as well as what happens when you fail. What makes a good business or personal pitch? A good... |
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Your Complete Guide to Domain Name Branding
I’ve received countless emails and questions during my speaking presentations about selecting the right domain name. I want to address all of these questions in this post and give you a few strategies you can use with domain names to brand yourself, your business, your content or all three. I’ve spoken about the importance of protecting your personal brand in the digital age, but now it’s time to give you real strategies. Step 1: Choose your strategy Many people skip this step... |
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Capture Minds by Actively Marketing Your Personal Brand
Today, I spoke with Tony Rubleski, whose here to help your brand break free from the clutter and mass messages sent daily. Tony reveals some important marketing strategies that could help broaden the awareness of your brand, attract new clients and start a word-of-mouth buzz campaign. We also discuss writing great content and how to get some free publicity for your brand. If you build it, people probably won’t come, but if you build it and market it to the right audience, they will. What... |
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5 Tips for Branding Yourself When Commenting on Blogs
I get bothered from time to time, when I witness blog comments in my queue that are too self-promotional, from robots or simply don’t have anything to the conversation. Thankfully, I don’t receive much spam anymore, but instead I receive more comments that are meaningless and are certainly not branded properly. 3 reasons why bad comments will hurt your reputation 1) Every single comment you make is stored in Google and is part of your permanent record online. 2) People won’t... |
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Get Your Brand Name Out There By Freelance Writing
Today, I spoke with Michelle Goodman, who is one of the more well-known freelance writings in the career space. Writing for publications is an extremely important self-promotion, value delivery and a compensation machine for your personal brand. I’ve done it before and there is no reason you can’t. Whether it’s paid or unpaid, freelance writing can help you get your name out there, attract traffic to your website and build your profile, for the next opportunity. Michelle... |
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10 Employer Branding Strategies to Become the Employer of Choice
I haven’t spoken enough about employer branding on this blog, yet it deserves some attention. I look at employer branding as the place where marketing and HR meet head on. Today, I want to give you 10 strategies that you can start using to brand your business as a great place to work. I’ll use some of the latest projects going on at EMC to illustrate this for you. If you’re wondering how this relates to personal branding, it’s the “HR” tentacle in the Octopus... |
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Learn How to Build Your Brand From Rock B(r)ands
Today, I spoke with Dayna Steele, who used to be a famous radio show host, and now she’s a writer, author and speaker. She’s learned a lot about building powerful brands through her interactions with some of the loudest and greatest rock bands in the world, such as Van Halen. In this interview, she reviews some tips for you, as you develop your brand moving forward. Dayna, can you go over some famous rock bands and how they’ve successfully branded themselves? The Rolling... |
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What Sacrifices Have You Made For Your Personal Brand Lately?
Tonight, I went to dinner with a few good friends, such as Ryan Healy of BrazenCareerist.com fame, as well as my first and retired editor of Personal Branding Magazine, Rebecca “Modite” Thorman, and the ever popular Carla Blumenthal. Right now I’m sitting in my chair half asleep, speaking to this girl interest, who just passed out in her couch, after having an equally long day. Everyday my friends and family say “Dan, you really should get some sleep, quit this blogging... |