Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
|
What Type of Personal Brand Do You Want to Develop?
Your personal branding strategy depends solely on your long-term goals. You have to brand yourself for the career you want, not the job you have. This means that how you brand yourself online is completely dependent on your chosen career path: employee, entrepreneur, and consultant. Each of these types of workers has to maintain their online brand presence regardless of career phase and age. The difference between each path is what information you reveal, which domain(s) you select,... |
|
Personality Rocks Your Brand, But There’s A Catch
Personality really can rock your brand to the next level; it’s the public face that makes you memorable. All the most outstanding commercial brands have a distinct personality: that green gecko with the funny English accent immediately springs to mind. The question is what came first, Geico or the gecko? The product came first; the insurance giant was successful before the gecko became a household name, because the finely tuned personality that makes it so memorable backs... |
|
Personal Branding Interview: Mark Jeffries
Today, I spoke to Mark Jeffries, who former Merrill Lynch Stockbroker, turned speaker and author of The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead. In this interview, Mark talks about how he’s branded himself, the connection between business and dating, some job search secrets, and more. How is business seduction like relationship seduction? There is a remarkable similarity between business and dating. Whether it’s at a bar in... |
|
A Cup of Coffee to “Personal Branding for Job Search Success”
I got a sneak peek of Joshua Waldman’s newest ebook, “Personal Branding for Job Search Success.” Joshua is the founder of career consulting agency, Career Enlightenment. As an author, speaker, trainer and consultant, Joshua teaches technology skills that help businesses grow and job seekers get noticed. Joshua writes, “The realities of the new job market have shifted the job seeker’s paradigm on its head. Now, most jobs never even see the light of a public posting. ... |
|
Personal Branding Interview: Kathryn Hall
Today, I spoke to Kathryn Hall, who is an internationally known book publicist, and author of the forthcoming book Plant Whatever Brings You Joy: Blessed Wisdom from the Garden. In this interview, Kathryn talks about her book, things we can learn from nature, how to stay focused and not spread yourself too thin, cleaning up negative publicity, and she shares secrets for getting media attention. How did you come up with the name for your new book, “Plant Whatever Brings... |
|
The Funniest Linkedin Profile I’ve Ever Read
I’m always amazed at some of the stuff that people post on the web. If you are in the mood for a good laugh read this guy’s Linkedin profile. It is far and away the funniest profile I’ve ever read on any social network. Period. While this is incredibly funny, it’s more an example of what not to do. I don’t care if this is the wealthiest guy in the world – which he is not, you are always shaping your personal brand, and everything you put online... |
|
Personal Brands Can Have Logos Too
Every brand has a logo. Whether it’s a symbol; text; graphic, or a mix of these, a logo is one of the most important and distinguishing elements of a brand. Some frequently re-brand with a new or updated logo like Pepsi. Others keep their logos more consistent like United Airlines or BMW. For some brands the logo is a representation of the brand essence; for others it is only a small piece of the brand puzzle. If a logo is important for those brands, is it important for yours?... |
|
Personal Branding Interview: Jim Kukral
Today, I spoke to Jim Kukral, who is a web marketer & business web coach, speaker, long-time award-winning blogger, customer evangelist, writer, online monetization expert, and author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (Wiley). I contributed personal branding advice to Jim’s new book. In this interview, Jim talks about how to create a compelling hook, how to get attention for your brand,... |
|
Have You Chosen a Brand-Building Book Title?
Your choice of book title plays a major role in the ability of your book to build a strong and lasting personal brand. Choose the right book title, and your brand is off to a strong start. Choose wisely Choose the wrong title, however, and you’re just one more author still looking forward to establishing a memorable brand. So, exactly how can you tell when you’ve chosen the right book title? Here are 7 questions to ask when evaluating the effectiveness of your proposed... |
|
Save Your Online and Offline Brands from Yourself
Here at the PersonalBrandingBlog, we provide you with all sorts of tips for creating and maintaining your personal brand. But, we don’t cover often enough what you might have already done wrong and how to fix it. Online TBYP (Think Before You Post) Because the impact of any single mistake on the Internet is exponential, it’s critical to evaluate every move you make – before you make it. In other words, think before you post. …Or Create Alerts & Hit “Delete” Because... |
|
Personal Brands: Ugly Entrepreneurs
Making sausage next to a stockyard is prettier than entrepreneurs behave. Often chaotic, angry, distracted by shiny objects, chasing money, yelling at employees – let’s visit with the tribe of ugly entrepreneurs. Vanderbilt, Carnegie, Rockefeller, and Huntington were all really ugly people. Maybe not in the face but definitely in the way they behaved toward the people who were paid to act out their dreams and dramas. Yelling, ugly and chasing money There is still not an... |
|
Personal Branding Interview: Greg Verdino
Today, I spoke to Greg Verdino, who is vice president of strategy and solutions at Powered, and the author of MicroMarketing: Get Big Results by Thinking and Acting Small (McGraw Hill). In this interview, Greg talks about his new book, macro versus micro marketing, weighs in on the quality versus quantity debate in social media, and more. What is micromarketing and why is it important now? Let me answer that the other way around. I’ve been keeping an eye on three key changes... |
|
Behavioral Building Blocks For A Credible Brand
Remember that first day at work after college, when you eventually got up the courage to go forage for a cup of coffee? You found the coffee machine, and there stuck on the wall was a handwritten sign reading: YOUR MOTHER DOESN’T WORK HERE PICK UP AFTER YOURSELF You thought to yourself, “Pick up after myself? Gee, I gotta learn a whole new way of behaving,” and so you start to observe the defining behaviors of the most successful professionals around you, developing the... |
|
A Cup of Coffee to Your Personalized Email Campaign
At some point over the next year – whether you own a small business, run a website, sell professional services, or are looking to get hired for a gig or full time employment – people you don’t regularly communicate with will be ready to “buy.” So—when they are ready, will you be top of mind? It’s time to grab your Sunday cup of joe and take a look at creating a regularly scheduled email campaign. The goal is to connect and engage with a targeted group... |
|
Advance Your Personal Brand and Let Content Persuade
Personal branders know objections and resistance are a part of the personal branding process and there are many great resources that detail strategies for handling objections. Many of these strategies focus on how to handle objections verbally in either face to face encounters or over the phone. There is much less thought leadership on how to handle objections or resistance with content to grow your personal brand, and this post will dive into a few ways you can do just that. As... |
|
Which Social Networking Platform Should An Entrepreneur Brand Themself On?
As I’ve discussed in the past, to help build a brand for an entrepreneur, entrepreneurs should explore blogging, social networking, and creative cover letters and resumes. In this post, I’ll help to evaluate the various social networking platforms an entrepreneur can use to build a brand on: Facebook: With Facebook, an entrepreneur can create a personal profile, a fan page, or both. With a fan page, one can have an unlimited amount of friends, but with a personal profile,... |
|
How to Design Contagious Presentation Slides
If you want to learn more about the science of delivering contagious presentations, be sure to download the eBook now and register for the August 19th Science of Presentations webinar. Anyone who is working on developing a personal brand probably gives a number of presentations and they want people to talk about them. Tweets and blogs are the best measure of the success of a modern talk. A few months ago, I decided to dig into some data about why people share content from presentations... |
|
Branding the Cast of Jersey Shore
What started off as a guilty pleasure has now grown in to a cultural phenomenon. Whether its influence on our culture is positive or negative is still to be determined; however, I must admit that MTV and the cast of Jersey Shore have done a pretty damn good job branding not only the show, but more importantly the characters. Unfortunately for America and the rest of the world, the fist-pumping antics of this cast have begun their invasion of our culture. For some it’s a fun... |
|
10 Ways to Building Your Personal Brand Story
You’re looking to build your personal brand but don’t know where to start. First thing is first. You must first have a story. Your life story, your professional story, whatever story is most relevant to establishing your personal brand. Chapter 1: The beginning is where you take the time to define yourself. Where did you come from? How did you get there? Where are you going? Answer these questions concisely. This is just the definition of who you are and want to be... |
|
Personal Branding Interview: Jeffrey Pfeffer
Today, I spoke to Jeffrey Pfeffer, who is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, and the author of Power: Why Some People Have It—And Others. In this interview, Jeffrey talks about why he wrote a book on power, how to gain power and lose it, the best way to gain influence in an organization, and more. Why did you decide to write a book on “power”? For several reasons. First, people need... |