Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Personal Brands: SEO Yourself
What ARE the right key words – especially, OMG if you are actually talking to someone face-to-face – or at least cell-to-cell? What are you saying – and how clearly are you communicating it online and offline? You get so much good stuff about your online behavior, I want to touch on the you that is hopefully off the computer from time to time, and on a call, presentation, meeting, or some other conversation. The rules stay the same The rules don’t change from online to... |
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Personal Branding Interview: Darren Hardy
Today, I spoke to Darren Hardy, who is the visionary force behind SUCCESS magazine as its Publisher and Editorial Director. He is the author of The Compound Effect. In this interview, Darren talks about the compound effect of success, why successful people can’t be good at everything, why it’s important to establish a routine, and more. Why did you write The Compound Effect? And why now? Well, to be very candid Dan, I wrote it because I was ticked off. Our current... |
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Tip: Empower Someone Else to Build Your Personal Brand
Before my book came out, I was managing my own public relations department (Me Inc.). I would read articles by journalists that covered marketing, careers, and technology, and respond to them. I would also pitch the media on relevant topics around personal branding and constantly network. Looking back at my efforts, I must have appeared like a poor consultant instead of an entrepreneur that owned a business. PR outreach is extremely important for building your personal brand because... |
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A Cup of Coffee to The LAW of Personal Packaging
Time to grab your cup of coffee and dedicate a few minutes of your time to examining John Jenson’s Law of Personal Packaging. John is a speaker and author who helps companies and individuals develop their message and deliver it in a way that invokes confidence and trust in their audience. Years ago, he told me something critical to any personal branding objective: “Questions create uncertainty. Uncertainty creates doubt. Don’t give your audience a reason to doubt.” I... |
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More Examples of Entrepreneur Blog Posts
I have previously discussed how entrepreneurs should use a blog to build their personal brand and I have provided some examples of entrepreneur blog posts. Here are a few more examples of entrepreneur blog posts: The Human Resources Blog: - Offering retirement savings for a small business: This would be an article talking about how an entrepreneur implemented a 401k savings program for a small business. The stories could include advice on how to choose a 401k provider, what percentage... |
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The Personal Branding Email Signature Formula
How to get the most out of that often-seen personal branding space: your email signature. Create your well-branded email signature according to this formula. Required elements are bolded, the rest are recommended when relevant: Salutation, Name Tagline Title(s), Organization Association Membership Phone numbers (mobile/land/fax) Website/Social media profiles Image Where: Salutation – using your email signoff to only say goodbye is a wasted opportunity. Either use an... |
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Getting Away with the CEO Swap
So, Tony Hayward is being replaced as CEO of BP by an American. It’s not surprising to see that the company is doing whatever they can to minimize damage and public outcry. I’ve come to find it interesting that when a company gets itself in to serious trouble, that the “CEO Swap” is viewed as an acceptable part of the solution It has become an expected worst-scenario step whenever a corporate scandal breaks out. The acceptable solution The “CEO Swap” has become increasingly... |
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Facebook Stories and Your Personal Brand
The world is indeed becoming a small place and we all know that social media is a major reason why. As Facebook celebrated 500 million users on July 22, 2010 we can see how the world is becoming a much more open place. Facebook users come from all over the world. People are able to connect with others who in other ways would’ve been impossible. These interactions fly over oceans without users ever having to pay for the plane ticket. There are no boundaries or mountains... |
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Personal Branding Interview: Jeffrey Hayzlett
Today, I spoke to Jeffrey Hayzlett, who is the author of The Mirror Test, and the former Chief Marketing Officer at Kodak. In this interview, Jeffrey talks about his experience with Kodak, what it was like to be on The Apprentice with Donald Trump, what the “mirror test” is and how it can help your business, and more. How did you get your original job with Kodak? How did using social media differentiate you from other CMO’s? I got my job by having a long-term relationship... |
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Timeless Book Titles Build Lasting Brands
When writing a book to build your brand, choose a clear and timeless title, one that won’t quickly go out of date. A clearly and obsolescence-proof book title can contribute to a book that will build your personal brand for decades instead of just weeks! What’s wrong with “instant bestsellers?” With proper promotion at book launch, just about any title can have its moment in the sun on Amazon.com. But, beware: many Amazon best-sellers shine brightly for... |
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Seth Godin’s 7-Point Guide to Bootstrap Your Personal Brand
Seth Godin is perhaps one of the most widely read marketers in the world, and with good reason. His long string of best-sellers have been pushing the envelope in marketing for decades. Today we’ll extract some key lessons from his hit “The Bootstrapper’s Bible,” and apply them to your personal branding efforts. In the simplest terms, bootstrapping means doing a lot with a little. It’s the philosophy I’ve used from day one with my business: getting the most bang for... |
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Your Networking Etiquette Can Tank Your Brand
Building your personal brand has become an important factor in promoting yourself to hiring managers, employers, and potential clients. One facet of building your brand is networking and building your connections. Networking online or offline, following proper etiquette or netiquette can help build upon your reputation and character. Is this really you? As you worked hard to network online and build your online brand, you should work harder to build it offline. Your personality... |
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Personal Brands: Let Me Entertain You
We’re having a BBQ with about 50 people up at my house in a few weeks. It’ll be in August, which weirdly enough, is when about a full third of my family and friends are born. So it’s always a big party, featuring crowd faves like ribs, beer, and cake. What could be bad? Nothing, if I survive my drive to entertain. Among the characteristics of my personal brand is “entertaining,” and not just for guests at home. I speak, train, and teach at venues where audiences are... |
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Win or Lose, You Choose. The Critical Skill That Builds Your Messaging Power And Everyone’s Valuation Of Your Brand
We hire the operations exec that keeps her cool under pressure; we don’t hire the guy for the C-suite marketing job, because he holds his knife and fork like a savage. We like the powerful and persuasive talker, but we offer the job to the guy who’s persuasive and listens, because he’ll gather the insights to consistently solve problems. Two of these people get it, and as a result everything they do positively impacts their brand. The other two need to wake up and smell... |
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Personal Branding Magazine Issue 13 With Candace Cameron Bure
Personal Branding Magazine – Volume 4, Issue 1 The Philanthropy Issue Summary Volume 4, Issue 1 is focused on philanthropy and how you can grow your personal brand if you give back. Helping other people doesn’t only mean donating to charity; it means supporting a cause that aligns with who you are as a person. By targeting a specific nonprofit or charity, you will be more passionate about helping them out, and achieve far greater results. In this issue, we interview Candace... |
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A Cup of Coffee to Leverage
In the past few weeks, we’ve discussed defining and solidifying your personal brand by building your network, increasing peer recommendations, and publishing relevant articles online. If you have completed some or all of the Sunday exercises over your cup of coffee, then you currently have some valuable personal branding collateral. Magnify your personal brand Don’t stop there – it will be critical to the success of your personal brand to persist with your efforts. ... |
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You Can’t Trademark Your Name…But You Can Buy It In Google
You have probably seen the recent viral video about the guy who bought the names of some top New York ad executives in Google to help land his dream job…and it worked! Watch the video here http://www.youtube.com/watch?v=7FRwCs99DWg. This brings up an interesting dilemma for individuals who want to be found in Google. Unlike companies and businesses, individuals rarely have unique names. And there are few legal guidelines to help protect individuals in this area. You don’t... |
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Social Networking: Is Growth Destroying it’s Value for End Users?
Social networking is great for many things – it can help you get a job, make a new connection, get your foot in the door, and meet folks you would have never had the opportunity to meet physically. But, lately, I’ve started to wonder if social media networks are losing their value at the expense of their owners wanting to scale and IPO. The infrastructure of the web? Social media networks are fast becoming the infrastructure of the Web as all of our personal data and... |
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The Questions Every Entrepreneur Needs To Ask
When an entrepreneur decides to enter the workforce, they need to ask themselves many questions in order to determine if they are going to be a solid fit in joining a company. Here are some questions all entrepreneurs need to ask themselves. If they answer yes to over 50% of the questions, they could be ready to start working for someone else. All entrepreneurs Can you work for a manager? In other words, are you ready to be managed? Are you ready for someone else to give you work... |
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Personal Branding Interview: Jim Petrus
Today, I spoke to Jim Petrus, who is the chief operating officer for Trump International Hotels Management LLC, the operating arm of Trump® Hotel Collection. Recently, Jim and his team have created the Trump Hotel Collection’s social media presence, including Twitter and Facebook accounts. In this interview, Jim explains why and how they are using these tools to connect with guests, and more. Why is the Trump Hotel Collection getting involved in Facebook now? Why not other... |