Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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3 Best Free Twitter Background Makers for Your Personal Brand
How to have a personal brand-building background image on your Twitter profile that looks like it came from a professional graphic designer… almost. Although there are many websites that let you download Twitter backgrounds, here I focus on the few sites that let you generate backgrounds with your own personal branding information. 1) Twitbacks Alexa: 39,172 Once you get past the annoying popup ads that appear the first few times you click a link, Twitbacks is pretty... |
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You Did WHAT at Your Interview?!
I recently heard a story about a complete failure of a job interview. The person had strong experience and a passion for the industry, but once in the door for an interview, it all went down hill. After requesting a tour of the office during the interview, this person made attempts to speak with senior executives at the company, and then walked right in to the CEO’s office to introduce himself. Very bold and very unprofessional. I couldn’t believe someone would think that... |
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How to Make Your Social Networking Stand Out
What makes a social media plan work, especially in the world of personal branding? Huffington Post recently visited this topic and gave insight into some of The Best Publishers On Twitter And Facebook. The publishers mentioned demonstrate successful social media plans. I wanted to look at the different ways to promote your personal brand through social media using some of the tips and ideas from book publishers. However, the more important part of the post, they give insight... |
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Personal Branding Interview: Jeanne Meister
Today, I spoke to Jeanne Meister, who is an internationally recognized workplace learning consultant, and the author of The 2020 Workplace (Harper). In this interview, Jeanne disects the 2020 workplace, shows some very interesting research findings, explains how companies can retain talent, gives her opinion on ROWE (I previously interviewed the creators of ROWE), and more. Jeanne, what are the demographics for the 2020 workplace? How will this change how we work? As we move... |
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Lessons from Rachael Ray’s Path to Personal Branding Success
Daytime television hostess, Food Network celebrity chef, and best-selling author – Rachael Ray’s career has many lessons to teach those interested in achieving personal branding success from zero to 60 in less than a decade. In less than 10 years, Rachael Ray’s personal brand has taken her from an Albany, NY, grocery store to multiple streams of income from television, books, magazines, and product endorsements. And, like many other successfully branded personalities,... |
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Are You Making These 5 Personal Branding Mistakes?
There are plenty of “must-dos” for personal branding — things like how Twitter, LinkedIn, and Facebook can help you land a job or grow your business when used correctly. But are you aware of the “don’ts” you might be doing? Over-communicating Not every platform is the right one for communicating your message. Sending inappropriate or unnecessary updates leaves your audience irritated. Choosing the appropriate platform includes following... |
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Personal Brands: The Audition
From the time you leave your home, consider that you are being auditioned for the job you are seeking. Your personal brand starts to get its early morning workout when you cross the threshold of your door. How coherent is your personal brand promise, given what you actually deliver? The person you brushed by without apology, your sitting steadfastly on the train when an elderly person could have used your seat, the meager tip you left at the diner: that is your real personal... |
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Where do I Find Success?
Hi, I’m Martin Yate, the guy that writes the Knock em Dead books. They say that to write a book, all you need is the complete lack of a social life; well I’ve published 12, so what does that tell you? I live and breathe this stuff and obviously have no social life. Mondays from here on out, I’ll take you step by step through creating a strong personal brand, and how it can play a crucial role in your professional success. A successful career doesn’t happen by accident;... |
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The Age of Resistance is Upon Us
We are living in a very different world than we were a few years ago. We are now inundated with so much content and advertising, across so many media streams, that we’ve started to become resistant. We are opting out of email newsletters, unsubscribing to magazines and newspapers, unfollowing on Twitter, de-friending on Facebook, and putting emails in a spam folder. Name brands, such as Lady Gaga and Coca Cola will be sought out by fans and their messages will continue... |
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Personal Branding Interview #2: Susan Gunelius
Today, I spoke to Susan Gunelius, who is the President & CEO of Keysplash Creative, the author of Blogging All-in-One For Dummies, and a columnist for Forbes.com and Entrepreneur.com. This is a follow-up interview to the one I had with Susan at the end of 2009. In this interview, Susan talks about the current state of blogging, how to stand out in an ocean of blogs, offers some advanced blogging strategies, and talks about mistakes bloggers make. Should everyone in the... |
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A Cup of Coffee to Your Personal Brand
Whether you desire a new job, a pay increase, or a competitive edge in the marketplace, you need a killer online presence, proof of your expertise, and a personal brand that reflects you as an industry insider with a marketable skill set. But, taking these concepts and turning them into something real and usable can seem daunting, leaving countless individuals floating away in a “where do I even begin” standstill. You can make it happen, however, in the time it takes you to... |
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Personal Branding Interview: Chris Guillebeau
Today, I spoke to Chris Guillebeau, who is the author of Art of Non-Conformity (Perigree) and his blog by the same name. He’s writes for CNN, BusinessWeek, The Huffington Post, Psychology Today, and the Oregonian newspaper. In this interview, Chris talks about some convential beliefs that aren’t true, his opinion on living life on your own terms, entrepreneurship, and more. What are some conventional beliefs that annoy you? Probably the biggest thing is something... |
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4 Great Personal Branding Video Tutorials
Here are 4 great videos to help you round out your personal brand using Twitter, Facebook, Linkedin, Blogging, and Email Marketing. Have a look at each and start applying the lessons learned to your personal brand today. Twitter Search in Plain English Successful Email Marketing – How it’s Done How to Create a 100% Complete LinkedIn Profile Did You Know 4.0 If you know of any other useful videos please link to them in the comments section. Have a great weekend! Author: Chad... |
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Examples of Entrepreneur Blog Posts
In my last post on PersonalBrandingBlog, I discussed the different ways entrepreneurs can use Personal Branding to help them in the job search. One of the items I suggested was for entrepreneurs to start a blog as a tool to help further showcase their skill-set and ability. Begin a blog. You’re an entrepreneur! You enjoy building things. Here’s another project to start: a blog on the certain skill-set you choose. For this example, if you are going down the route as a “sales... |
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Personal Branding Interview: Diane Danielson
Today, I spoke to Diane Danielson, who is the founder and chief social media strategist for the Downtown Women’s Club, an author and a blogger for Entrepreneur magazine. In this interview, Diane talks about how she built the brand of her company, how she got on the speakers circuit, how social media has fueled her business, and more. What is the Downtown Women’s Club? How did you come up with it and how have you built it’s brand? The Downtown Women’s Club (DWC)... |
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Ask The Readers: What is the Main Hub of Your Personal Brand Online?
Your main personal branding hub should be: The most impressive website about you The url you give out when asked about your web presence On your business card and/or resume Where you spend the most effort to build your brand online In short, the main hub of your personal brand online should be the one website about you that you most want people to see. So what is your main hub of personal branding online? Is it a: blog social media profile forum personal homepage for the company... |
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3 Lessons for Millennials
I read and hear a lot about the “changing generations” and how the mixture of Web 2.0 and the Millennial market are going to change the way we do business. Many young people these days want to trade the fancy car for a hybrid, the corner office for a group table and the desktop for an iPad. As I’ve gone from job to job and met people at all levels of business, I’ve started to develop a bit of a concern about what business will look like when Millennials rule the world.... |
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Personal Branding Interview: Adam Taki
Today, I spoke to Adam Taki, who is the son of renowned food industry businessman Dr. Ghazi Taki and co-founder, as well as spokesperson of Amazing Taste Foods Inc. In this interview, Adam talks about how he created his corporate brand, stood out from the competition, talks about some branding strategies, and more. How did you come up with the “Amazing Taste Foods & Seasonings” brand? From the consumers! In 1997 my father and I were sampling and cooking the... |
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Is Twitter More Important than LinkedIn for Personal Branding?
I love polling. Sometimes you take it for what it’s worth… and sometimes it blows you away. Sometimes… you could care less. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master? Are you with the masses? Talk about an interesting development? Facebook even beat out the famous business networking site for social media brand development! What is even more... |
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Personal Branding Interview #2: Sally Hogshead
Today, I spoke to Sally Hogshead, who is a speaker, author, and brand innovation consultant. This is a follow-up to my previous interview with Sally back in January 2009. Her latest book is called FASCINATE: Your 7 Triggers of Persuasion and Captivation. In this interview, Sally talks about her new book, analyzes my triggers of fascination, and then finishes by applying the ideas in her book to personal branding. How did you come up with the idea behind FASCINATE, and what... |