Personal Branding Blog
The Personal Branding Blog offers branding and career advice from Dan Schawbel and his team of experts.
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Death By Facebook: The BP Story
The same website that fostered a social movement bringing Betty White to Saturday Night Live is now bringing BP to its knees, as an ongoing battle with bad publicity is exemplified through the power of Facebook. The oil spill in the Gulf is being called the worst in American history — bringing frequent association with the Exxon Valdez spill. One hindrance that is unique to the BP spill is that this is the first major oil disaster since the popularity of Facebook and other... |
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HOW TO: Not Burn Bridges When You Resign
As the job market bounces back, top talent is moving on from organizations that treated them less than fair during the Great Recession. Regardless, my policy is to never burn a bridge if you can help it. Is it possible to resign on good terms? Absolutely! Remove emotion from the situation Easier said than done, I know, but your brand is at stake if you don’t. Treat the situation as a business – not personal – decision. After all, life-altering decisions such as resigning... |
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Personal Branding Interview: Chuck Martin
Today, I spoke to Chuck Martin, who is a New York Times business best-selling author, noted researcher, speaker and business strategist. He is the author of seven business books, including most recently, Work Your Strengths. In this interview, Chuck talks about working your strengths, what executives skills are and how they can make you more successful, and more. Would you tell us a bit about the groundbreaking research and original survey at the foundation of WORK YOUR STRENGTHS? We... |
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Twitter Personal Branding Q + A #7
Responses to recent tweets by people about personal branding and Gen-Y, Twitter, presentations and lack of focus. Rene LeMerle, @ReneLeMerle, twittered: do Gen Y care about their personal brand? the more i delve, the more i feel this building of personal brands is a gen x and older phenomenon Jacob Share, @jacobshare: I don’t have this impression. An important part of personal branding is reputation management, and a recent study by the Pew Research Center discovered... |
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The Danger of Becoming Complacent
I am reading the book Only the Paranoid Survive by Andrew Grove (Co-founder of Intel). In the book he talks about the inertia of success and how in some ways… it can lead to the defeat of your business and personal brand in the long haul. The ongoing search We are all searching for success in life, and that success is directly related to your personal brand. When an individual becomes successful, we have the tendency to wade through the water and not try to swim again. “When... |
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Personal Branding Interview: Joel Stein
Today, I spoke to Joel Stein, who writes for Time Magazine, and has appeared on VH1’s “I Love the Decade You Tell Me I Love,” HBO’s “Phoning It In,” Comedy Central’s “Reel Comedy” and E! Entertainment’s “101 Hottest Hot Hotties’ Hotness.” In this interview, Joel talks about how he’s crafted his personal brand, remained authentic, how he got his job, and more. Joel, the front-page of your website... |
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Word of Mouth 2.0 – “Personal References” by Google
When I started Vizibility last year, we hired accountants, lawyers and other professionals to help us get the business going. Very few of us choose a lawyer or doctor or Realtor or [fill in the blank] based solely on the company’s television ad or website or phone-book ad or referral alone. We may start with one of these, but we validate what they tell us by getting input from friends, family, and past and current clients. [Disclaimer: Vizibility.com is a Personal Branding Blog... |
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Personal Branding Interview: Clay Shirky
Today, I spoke to Clay Shirky, who teaches at the Interactive Telecommunications Program at New York University, is the bestselling author of Here Comes Everybody, and the author of Cognitive Surplus: Creativity and Generosity in a Connected Age. In this interview, Clay talks about his latest book, how technology is changing the workplace, social network privacy, and more. How did you come up with the title of your latest book “Cognitive Surplus”? I was working... |
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Personal Brands: Stick It
If you were a bumper sticker, what would you say for all the world to see, as we drive by you stuck on a fender? Would you tell us to give peace a chance? Would you tell us you’re a fan of mixed martial arts? Would you boast your kid made honor roll? Would you boast your kid beat up a kid on honor roll? During my first week in training at The Coca-Cola Company, I got a mega dose of what big brands know best, and pass on to the people who represent them. Seven words or less Memorable... |
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Karma and Your Brand Reputation
Anything that is posted online can always come back to haunt you in the future. I’m starting to see bloggers who feel that they can become more successful when they taunt and bully others in a public setting. These individuals, whom I won’t name, can justify their blog posts based on facts uncovered online. The problem is that they don’t consider how perception and brand reputation work in the online world. When you attack someone else, even if they deserve it,... |
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Convert Your Personal Brand into Monthly Cash Flow
How can you convert your personal branding book into consistent monthly cash flow? Unfortunately, many authors fail to address monthly cash flow issues soon enough. How and when does your personal branding book convert into cash? Although writing a nonfiction book is generally accepted as the best way to create and promote your personal brand, less attention is usually placed on questions like how, where, when, and what: How do other authors profit from their brands? Where... |
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A Lesson In Personal Branding From The Women of SNL
This weekend I watched a TV special about the women of Saturday Night Live that really made me appreciate the cast members for their talent as well as their brand. I learned the stories of great comediennes such as Tina Fey, Maya Rudolph, Sarah Silverman and Amy Poehler. These women, of course, are part of a long line of progressive comediennes like Lucille Ball and Roseanne Barr. As I watched the show it became more apparent to me exactly why I liked these women so much. Their... |
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HOW TO: Build a Strong Online Brand in 14.5 Hours per Week
A Wall Street Journal blog post by Dan Finnigan, CEO of Jobvite, last week entitled, “A Resume Is Not Enough: How to Market Yourself Online” makes a really good point in the headline alone: having a positive online presence is more important than ever. And if you’re without a job right now, you should have plenty of time to devote to such an effort. But, because in-person networking is just as important, if not more so, let’s discuss a bare minimum personal branding online... |
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Personal Branding Interview #2: John C. Maxwell
Today, I spoke to John C. Maxwell, who is an internationally recognized leadership expert, speaker, and author who has sold over 16 million books. You should also read my previous interview with John from early 2009. His latest book is called Everyone Communicates Few Connect. In this interview, John talks about why everyone communicates but few connect, some ways to connect with your audience, his five connecting principles and practices, and more. Why does everyone communicate... |
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The 2010 Top LinkedIn Groups for Personal Branding
Where to go on LinkedIn to learn and discuss personal branding. How I compiled this list My goal was to find the groups that truly are the best destinations on LinkedIn for personal branding. First, I ran a search in the Groups Directory on the keywords “personal branding.” Glancing at the results, you can immediately see that some of the groups mention personal branding but are really focused elsewhere, such as on job search in general. Yes, you can definitely... |
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Entrepreneurs and Personal Branding
On my personal blog I wrote an article about how my entrepreneur friend has struggled in the job search. She wore a lot of hats at her old company and her resume demonstrated that. Unfortunately, companies aren’t looking to hire an “entrepreneur.” They are looking to hire a “sales manager,” “business development manager,” “marketing manager,” and so forth. I feel a lot of entrepreneurs, myself included, struggle to develop their personal brand when applying... |
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Personal Branding Interview: Dave Ramsey
Today, I spoke to Dave Ramsey, who is a personal money management expert, is an extremely popular national radio personality, author of the New York Times best-seller The Total Money Makeover, and host of the“The Dave Ramsey Show” on Fox Business Network. In this interview, Dave talks about how he became very rich, lost it all, and recovered. He also talks about how he started his show, and built his personal brand. When your net worth was a million dollars, how... |
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I Do Not Use Correct Punctuation. So What?
I have had a couple of conversations over the past week pertaining to my use of correct (or lack of) punctuation in my blog posts. There are many that have lectured me over the correct use of punctuation and grammar when writing my blog… (there it goes) simply because of my so-called lack of professionalism. To that I say… (there it is again) So what? There is a method to my madness and I have felt the sudden urge to try and explain myself to the masses that may not... |
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Personal Branding Interview: Jill Konrath
Today, I spoke to Jill Konrath, who is the bestselling author of Selling to Big Companies, and the author of SNAP SELLING. In this interview, Jill talks about the characteristics of successful sellers, what snap selling is, how to break through the noise and make the sale, and more. What are the characteristics of successful sellers? Good question. The best sellers that I encounter have these qualities: Learners: They’re curious about learning new things. They read and... |
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8 Tips for Attorneys to Build Your Personal Brand
A lot of people think personal branding is only useful for celebrities. But anyone can benefit from it to articulate their strengths, differentiate their unique value and leave a lasting impression that wins clients and new business (if you’re new, start with the personal branding worksheet). Today we’ll take a look at some tactics attorneys can use to build their brand. Not just for the famous 1. Create a portfolio of successes. Whether a website or print portfolio,... |