Bailey WorkPlay
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Adding Qualitative to Your Social Media Measurement Mix
I should probably offer Mark Schaefer some sort of kickback since his blog never fails to stimulate new ideas. A couple weeks ago, he wrote a post on measurement in social media. Now you’re probably thinking, “Yet another blogpost talking about measurement? Why in the world is that so special?” It wasn’t just the content that was special…the post sparked some interesting comments around the necessity of measurement and types of measurement to consider... |
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Have You Already Carved Your Hiring Candidates From Stone?
Turn me to stone Do anything you want with me Cover my eyes There’s nothing more they need to see Turn me to stone Before there’s nothing left of me Make me a rock And not what I appear to be Turn me to stone Turn me to stone Stereotomy – The Alan Parsons Project Once upon a time I was a hiring manager, and perhaps if fate has its way again, I’ll be in a position with this type of responsibility again soon. But for now, I’m on the other side of the... |
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Great Customer Engagement Starts On The Inside
Most businesses that know they need to create a customer engagement program start with good questions: How do we establish our brand promise and get it in the forefront of our customers’ minds? How do we become an essential partner with our customers? How can we best understand their everyday needs and challenges? What’s missing here, though? Most questions and objectives that drive customer engagement programs focus on the external but give little thought and... |
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Hush Up And Just Enjoy Those Super Bowl Ads
I’m always fascinated with the day-after fallout of the Super Bowl adfest. There are plenty of people doing their Monday morning armchair quarterbacking thing, lamenting how terrible the commercials were and how much they continue to suck year after year. It’s at this point I try to take my branding hat off and recognize something I think is rather important. The commercials were not made for us. They were made for the 95% of everyone else who wants to be entertained.... |
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I’d Rather Be The Tortoise Than The Hare
Today’s Guest Creator is the wonderful Amanda McGuckin Hager, Founder of GoMarket.me, an online Marketing Mentor. She’s also the Regional Marketing Manager for North American Programs for SolarWinds Inc. Connect with her on LinkedIn or on Twitter where she is known as @shoogie. On Friday, I had the honor of speaking on Chris Bailey’s Entrepreneur Panel at the sold-out CareerCONNECTS event put on by Novotus and St. Edward’s Professional Education Center. He thinks... |
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The Battle Between Getting Things Done And Yummy Chocolate Cake
I’m not the best one to talk about to-do lists, Getting Things Done, or the other various thinkings about task management. All too often, I still find myself just keeping those various things that need to be completed inside my head. I do have a Pro account with Remember the Milk so I can sync my tasks with my BlackBerry but it doesn’t take long for me to neglect the lists. Perhaps its a lack of discipline, but that’s not to say that I’m not productive…okay,... |
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Community, Not Campaigns For Small Business
Is your business still thinking of marketing as a set of campaigns? It might be time to switch gears and start thinking more about connecting with prospects and customers via community. Today, we learned that two major brands are rethinking their strategies (also read here): Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing... |
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My Blogging Quandary…I Need Your Help
Here’s the challenge that is weighing rather heavily on me as we enter the new year. As a blogger, I just don’t feel I can keep up with two primary professional blogs and a business blog for BaileyHill Media (let alone trying to continually grow BaileyHill Media’s business). I now realize that what I once loved to do has become an arduous chore and I don’t like it. So while there’s no perfect solution I’m trying to figure out what will allow... |
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The Best of Gravit8 Interactivity 2009
Prompted and inspired by Jay Ehret (@TheMarketingGuy), I thought I would take a look at which blogposts were the most popular in 2009 based on total pageviews. Here they are, ranked by popularity and with my own reflections: 1. The Power Of A…So Close Yet So Very Far Away Nothing like a good controversy to drive traffic to a blog. Earlier this year, the American Society of Association Executives (ASAE) decided to create a new campaign called The Power of A. I didn’t like... |
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Want to See More Interesting Blogs? Let's Nurture Smart Writers
A few weeks ago, Mack Collier asked the question of whether your blog is losing its identity. To a great extent, Mack’s post was about the increasing degree of homogeneity in blog content. His perception is that most blogs are going the route of How-Tos, Echo Posts, and Top 10 Lists. It’s an interesting observation considering that most folks will say that its these types of blogposts that get the most visibility and attention. The post also provoked a slightly different... |
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Is Your Website All Pretty and No Purpose?
I hate the holiday shopping hoards and the inevitable battle against the sea of over-tired and under-patient humanity. Thank heavens for the internet. I try to do most of my Christmas shopping online these days, but it’s almost unavoidable that I’ll need to pick at least one gift up at an actual brick-and-mortar store. So it is that I found myself at one of the local upscale outdoor shopping centers that are prevalent throughout Austin. These places are far more than your everyday,... |
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What Value Is A Piece Of Paper?
There’s a rather lively conversation taking place at Olivier Blanchard’s The BrandBuilder blog about social media “certification” being promoted by the International Social Media Association (ISMA). I put certification in quotations because I question the very idea of whatever this organization is pushing as true certification. I’ve been on the professional association side of things and know how much work goes into developing a certification program, the standards... |
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What Charlie Weis Can Teach Us About Job Failure
More football, you exclaim? Yes, its another football-related post. Sorry friends…when it’s Fall and the weather starts to cool, my mind gets a bit preoccupied with all things pigskin. If you have no interest in the NFL, just bear with me for a few more weeks and I’ll try to make this as painless as possible. Now, to the issue at hand and it involves the gentleman over to the left. He might be recognizable or he might not. His name is Charlie Weis and earlier this week he officially... |
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The Myth of Fit
Bob Sutton is one of my heroes. This excerpt gives some indication why: Does your interview decision-making process end something like this? I like this candidate. She fits our organization. She’s like us. If so, it’s time to take a good look at the organization you’re building. In this day and age, do you truly believe the best way to succeed is going to be hiring like-minded people with like-minded outlooks and like-minded skillsets? If so, tell me how the view at the bottom... |
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Stay Focused And Work On Your Craft
How many of us have ever felt like Vince Young, quarterback for the NFL’s Tennessee Titans? He was once a heralded first round draft pick by the Titans but after a knee injury in his first game of the 2008 season, he was relegated to a backup role for the remainder of the year and first six games of 2009. It was only after the Titans started a woeful 0-6 this year that Young got a chance to start again. Since his return as a starter three weeks ago, Tennessee is now 3-6. Vince Young’s... |