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14 Techniques for Strengthening Your Brand at Live Events

Share your favorite technique for representing and strengthening your brand at in-person events.

These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Start a …

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Use Weekends to Catch Up, Get Ahead, or Re-Charge

Which suits you the best?

Do you use weekends as a chance to catch up, get ahead, or re-charge?

There is no wrong answer. However if you consistently find yourself playing catch-up you may want to reevaluate your ability to say no.

Knowing when and how to say no can allow you to focus on …

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Tips and Tricks for Successful Networking

Networking has two purposes: (1) to get you your next job, and if that’s not right now, (2) to prepare for when you need to. Networking is the most effective way to secure a job nowadays. Gerry Crispin of CareerXroads—human resources consultant to the largest companies in America—says that if you network your way into …

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Looking to Go Into Consulting? 6 Things to Consider First

Chances are, you already know what a consultant is — an expert in a particular field who uses their knowledge to help other businesses or professionals. You have a skill set that makes you a candidate to become a consultant, too, but going out on your own is certainly a challenge.

Fortunately, others have traversed …

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10 Differences Between a Manager and a Leader

When you get promoted to the role of a manager, unfortunately you don’t automatically become a leader. Although these two words can be used interchangeably, they represent two completely different traits. Being a leader is much different than being a manager. There are important differences between the two and below you can find 10 of …

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Why Relaxing is the Hardest Soft Skill of All

Downtime Deals

The world has forgotten how to stop. Researchers have declared a sleeplessness crisis, pointing to the health damage caused by all work and no play. Mobile technology lures work into the home. And laziness has regained its rank as a Deadly Sin. As a result, relaxing is big business. Cashing in on the …

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Why Wasn’t I Chosen for That Job?

From the interviewer’s vantage point, the selection process is about availability, choices and risk. That principle applies to many things the rest of us do, too, throughout the day. For instance, isn’t it interesting that when a group of people dine together in a restaurant, some of them make their menu decisions within a few …

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How to Take Your Job Anywhere In The World

The world feels small when you stay in the same place for too long. What if you could travel the world and work on your terms whenever you wanted?

That’s usually the question that raises a big red flag and makes you walk out on the latest webinar or workshop scam you fell for. You …

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5 Communication Mistakes Managers Make

Striking the correct balance of communication when in a position of power is as tricky as it is important. Getting it wrong can cause huge upsets, tarnish your professional reputation and could even end up hurting your company overall. Here are the top five biggest blunders to avoid.

An Impersonal Approach

Any successful communication is …

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How to Use LinkedIn’s Research Methods For Your Personal Brand’s Growth

In order to get more exposure for your personal brand it’s important to know exactly what your target audience is seeking after. With the right research strategies in place your business can attract more leads for your products or services.

LinkedIn is a premier networking resource as well as a warm lead generator. This large …

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Use These Methods to Keep Your Target Market Research Fresh

Target market research is an ongoing process in a constantly changing marketing world online. It’s important to have a personal brand message that is relevant and up to date. There are several factors that determine whether a customer is driven to make a purchase, including seasons of life, the current economy, competition, ect.

After you …

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Just Tell Me All the Bad Stuff

Many years ago I was asked to evaluate a speech for a Toastmasters event where the speaker was preparing for the regional championship. Wining at this level meant he would go onto to the international level. It was a big stepping stone. The speaker asked us to do him a favor before he got started. …

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How to Find Out What Your Brand Is?

If you’re in transition and want to be found among the many people looking for work, you must stand out. How can you increase your chances of being called in for an interview if you cannot be picked out from the crowd? The answer is in your brand. Why do people ask for a Coke …

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How to Make Innovations at Work?

Everybody likes to come up with exciting ideas and want to turn them into real life projects. However, innovation is risky and there are factors beyond our control such as bureaucracy. Maybe, the bosses want to keep the company safe and will not be open to innovation as much as you want them to be. …

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What’s Next for Personal Branding?

The word personal branding, based on timeless principles of human interaction, was coined for the first time in 1997 by Tom Peters. More than 20 years later, we live in an age where being a personal branding consultant is a normal job and the importance of curating your digital self is likened to visiting a …

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